By Aries hears the same concern from chief marketing officers across the legal industry: "We're actively marketing, but...
AI has made it easier than ever to produce content that is technically correct and strategically useless. We have all read...
A bit ago, the By Aries team was coaching a senior business development manager at a large global law firm. Her job...
Introduction: Why Lawyer Networking Still Drives the Legal Industry Let’s get real: most lawyers think they’re “networking”...
Check most law firm LinkedIn feeds and you'll see a wall of credentials, deal tombstones, award logos, and courtroom...
Law firm marketers know the pitch: "Get our lawyers posting on LinkedIn for thought leadership." What leadership hears:...
In B2B law firm marketing, conferences can be goldmines or ghost towns. What makes the difference? Strategy. Not just...
This isn’t a piece to skim. It’s one to save and share. An AI prompt won’t save you if you aren’t building a strategy....
Level up from basic AI questions to strategic AI partnership Most legal marketers I work with use AI like a search engine:...
“The numbers don't lie: Attorneys with artificial intelligence skills now command a 56% salary premium, with median...
